Keep discovering

We’re on a mission to help everyone become a collector by discovering new creatives and limited edition works to make your space unique.

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Discover

We travel the world to find the best creatives working today. Discover them through our Primary Stories – intimate interviews crafted by top design editors, photographers and filmmakers.

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Collect

Primary prints come with a certificate of authenticity hand signed and numbered by the artist. Every print comes hand framed with real wood and glass – finished and ready to hang.

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Hang

We’re not happy till your new print is hanging on the wall – that’s why every Primary print comes strung and ready to hang.

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